Starting Thursday, new top level domain names will be available for a price. These are the names that appear at the end such as “com” or “net” or “org”. The price is $185,000 to acquire. I have also heard $25,000 each year to keep it.
Who has the money for this? Naturally large corporations will be protecting their brand. Also inventive companies will be involved. The Wall Street Journal ran an article on them on Monday.
One area that has not been discussed is the security threat. No one seems to be talking about the hacker. People like to think of the hacker as an individual. They can be. They can also be workers in organized companies.
How fast are any of us going to click on a search result and suddenly be connected to a fake site? If it looks real and asks for the ID and password, we could give it before we think it through. The site could pass us to the correct one. In the meantime we just gave someone (there is that person again) our info.
We will need to make sure that the sites we access are the correct ones. We are just going to have to stop and think first. It can happen to any of us at any time. No one is immune.
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