Need To Think Backwards

In the past couple of weeks I have heard of thinking or going backwards. The first time was watching a PBS special on Salmon in the Northwest. They swim in some places to the ocean backwards so they can remember the way back upstream.

The second time I heard of this concept was at a business luncheon last week. The speaker was talking of seeing yourself in the future. Then she said to think back through the steps that got you there.

I am having writers block on an article for the newsletter and a marketing item. It has dawned on me that I need to think backwards. For the article, I need to think of the final message and work backwards. The thoughts are swirling and are next to work on.

The marketing item needs to be thought of in context with its place in the marketing funnel. I am going to have to work on that one. I need to think the process through from start to finish and then from finish to start. I think that will work.

First the article and then the marketing.